5 Ways to automate Email Personalization

Personalization is the name of the game

If your email copy is generic and does not make specific references related to the recipient, it is going to the spam folder. Not even Trash!. The spam folder!

With so many new cold email tools, everyone and their mom is doing cold outreach.

and most are doing it wrong!

My Guide won't make you an outreach expert  there are much better courses for that) but instead it aims to solve one particular part of it: Automating email personalization

As marketers, we love to automate stuff and fortunately personalization too can be automated to some extent

Here are the 5 automated and scalable tactics I teach in this quick guide

1. Getting the first name of recipients when you just have their email

2. Getting Site names from website URL

3. Turning the Site Names into abbreviation

4. Getting the gender from first names

5. Image personalization